After packing my ship and setting sail I decided to get rolling on a site I thought could use some TLC. Lately I have been really interested in unique ways to sell products through storytelling vs the traditional e-commerce experience and wanted to explore this concept. For Nyjah's site my goal was to promote his own personal brand and sponsors, allowing for a close connection between him and the products he represents.
This was when I really started consciously using the “exploded grid”. Not sure if there is a true definition but for me this is simply breaking the grid vertically and/or horizontally creating more interesting negative space. Elements and white space don't have to align but should balance.